With proceeds benefiting the African American Museum, this beloved family-fun tradition pays tribute to the late cowboy legend Cleo Hearn and celebrates the significant legacy of Black cowboys and cowgirls
DALLAS (June 18, 2026) – Shine up those boots and belt buckles because the 37th Texas Black Invitational Rodeo is riding into town Saturday, July 25, at 7 p.m. at the Fair Park Coliseum (1438 Coliseum Dr., Dallas, Texas 75210). Tickets are now on sale at eventbrite.com. Last year’s event sold out in advance, and early purchase is encouraged.
Presented by and benefiting the African American Museum, Dallas, the family-fun rodeo showcases Black cowboys and cowgirls competing for cash prizes in fan-favorite events including bronc and bull riding, calf and steer roping, barrel racing and a Pony Express relay race. Aside from the thrills, the rodeo provides a powerful glimpse of the often-forgotten historical contributions African Americans made in settling the western U.S.
This year’s event pays tribute to the late Western trailblazer Cleo Hearn. Known affectionately as “Mr. Black Rodeo,” the National Rodeo Hall of Famer spent more than 50 years breaking racial barriers and educating audiences on the diverse history of the American West. Today, his four sons carry his torch forward, partnering with the African American Museum to produce this beloved annual tradition that celebrates community, culture and cowboy excellence.
To date, sponsors of the Texas Black Invitational Rodeo are Oncor and the Dallas Mavericks. Season sponsors of the African American Museum, Dallas, are Visit Dallas and the City of Dallas’ Office of Arts and Culture. Media partners are NBC 5 and Telemundo 39.With proceeds benefiting the African American Museum, tickets start at $28 (plus fees) with VIP box seats available for $55 (plus fees) at eventbrite.com. Tickets may also be purchased in person at the museum during extended operating hours from 10 a.m.-7 p.m. Tuesday-Saturday.
Doors open at 6 p.m., with the Grand Entry Parade beginning at 6:30 p.m. and the competition at 7 p.m. For more information, go to aamdallas.org. Follow the museum on Instagram and Facebook for the latest updates.
